EU General Product Safety Regulation (GPSR)

Trusted and future-proof GPSR solution for non-EU fashion and sports brands

The new EU General Product Safety Regulation (GPSR) came into effect on 13 December 2024. This regulation marks a significant shift in consumer product safety laws across the EU and directly impacts all brands, retailers, importers, and distributors placing or making goods available on the EU market, including the vast majority of fashion, textile, and sports products.

EU-Based Authorized Representative (EUAR)
The GPSR replaces the previous General Product Safety Directive and introduces new obligations to enhance product safety and market surveillance. One of the most critical changes is the requirement for a Responsible Person (Authorized Representative) within the EU. Non-EU manufacturers must now appoint a designated representative who ensures that their products comply with EU safety rules. This Responsible Person acts as the main contact point for EU authorities and consumers, maintains technical documentation, and coordinates any necessary product recalls.

Reliable and cost-effective GPSR compliance
With the regulation now in force, and the upcoming obligation of a Digital Product Passport (DPP) in the EU by 2026, non-EU fashion and sports brands are actively seeking reliable, cost-effective support to meet GPSR requirements. While many service providers claim to offer compliance assistance, navigating the complexity of the GPSR demands a trusted, strategic, and long-term approach.

Greenway Logistics offers such a solution. With years of experience in logistics and compliance within the fashion and sports industry, Greenway provides a comprehensive and future-ready service to help non-EU brands meet EU regulatory obligations.

What Makes the Greenway GPSR Solution Stand Out?

  • End-to-end compliance: From appointing a Responsible Person to setting up quality management systems and managing potential product recalls, Greenway offers full-service support.
  • Proactive monitoring: Continuous tracking of EU regulatory developments to keep your business up to date.
  • Trusted network: Built on strong partnerships with experienced compliance and logistics professionals.
  • Long-term, high-quality approach: Designed as a sustainable compliance framework, not a one-off fix.

Technical Files
Greenway’s EUAR partner will guide you step by step in preparing and organizing your technical files. Rest assured, everything will be handled professionally to ensure full compliance with GPSR requirements.

Pricing
This GPSR solution is competitively priced and tailored to your specific needs. Pricing is based on the complexity of your products and the level of support required, ensuring a fair and transparent cost structure.

If you’re a non-EU fashion or sports brand placing products on the EU market and want to ensure full GPSR compliance, contact Greenway Logistics to learn more about how we can support your business.