In the fashion industry, there is a high focus on creating transparency on one’s CSR initiatives.
There are many paths to the goal and primarily the focus is on one’s clothing production in relation to the conditions under which the clothes are made, material, etc.
When it comes to documentation of one’s climate impact, there are limited opportunities and it may require more work to obtain and not least documentation from one’s partners, suppliers and many find it unmanageable, which is natural in relation to creating an overview and not least who should work with it in one’s company.
If you as a company really want to take the lead and take your responsibility seriously, then you must invest time and energy in cultivating your own consumption and not least logistics setup.
The easy solution that we hear more and more brands are looking at and that many logistics companies offer is: to “compensate” themselves out of the problem, but it cannot stand alone and should be a supplement, but choose last and not first. Especially if your strategy is to be climate-proven and not least say that you work with reducing CO₂ in the company. Because if you do not know what your company has of climate footprint, how can you then tell your consumers / customers that you work actively with climate impact – of course you can then compensate, but studies show that consumers can see through such measures.
Once you have the overview, you can work strategically with your CO₂ footprint and, based on concrete figures and KPIs, put internal focus on what and not least which initiatives you need to prioritize.
This allows you to start work and be at the forefront with some of the requirements set by consumers and not least some of the EU legal requirements that are being worked on – such as CO₂ tax and documentation.
CO₂ Improve. Don’t compensate. Innovate. www.co2improve.com